. 60.

00 Managing Change Managing Change 60.00 Click Here For Product Details.

Delivery available in india only Product Name: Managing Change View More Click Here, Close This Box. 60.

00 Training Needs Analysis Training Needs Analysis 60.00 Click Here For Product Details.

Delivery available in india only Product Name: Training Needs Analysis View More Click Here, Close This Box. 60.

00 Handling Complaints Handling Complaints 60.00 Click Here For Product Details.

Delivery available in india only Product Name: Handling Complaints View More Click Here, Close This Box. 60.

00 Succeeding at Interviews Succeeding at Interviews 60.00 Click Here For Product Details.

Delivery available in india only Product Name: Succeeding at Interviews View More Click Here, Close This Box. Product Description Title: 18 BRAND ASTRAS Author: JAGDEEP KAPOOR ISBN No: 9780761996569 Publisher: Response Books No of Pages: 136 Language: English Description At a time when marketing is nothing short of warfare, this practice-oriented book by ace-marketer Jagdeep Kapoor presents the 18 major weapons that a marketer must have up his/her sleeve to make a brand successful.

These 18 astras?like Reliability, Credibility, Serviceability, Visibility and Usability?are brand abilities necessary to launch, build and rejuvenate winning brands. This direct and hard-hitting book explains each brand ability in detail.

Jagdeep Kapoor then explains how they should be used together to form his unique CRISP brand building module. CRISP is an effective strategy which covers all the important aspects of brand building and marketing to ensure that any brand is a success.

A Brand Health Scan is provided for each brand ability, which tells the reader how his brand measures up to that brand ability. Credit Card Debit Card Cheque / DD Paypal Net Banking Product Review(s) 1.

How do you rate this product? 2. Title 3.

Review 4. Enter your name: (optional) 5.

Enter the characters as seen in the picture: Product Reviews This product hasn't received any reviews yet. Be the first to review this product! Disclaimer Prices include all type of taxes.

Find Similar Products by Category 50 Ways To Make Google Love Your Website 399.00 360.

00 1800 Runs 110.00 Managing Global Competition 1,200.

00 COST MANAGEMENT: MEASURING MONITORING AN..

. 519.

00 493.00 The ICFAI Guide to MBA Programs 344.

00 MANAGING QUALITY, 5TH ED 349.00 332.

00 INTRODUCTION TO GLOBALIZATION AND BUSINE..

. 695.

00 Managing With Information 4/E 175.00