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Kotler Has Combined The Expertise Of His Textbooks And World Renowned Seminars Into This Practical All-In-One Book, Covering All Area From Assessing Customers' Needs And Wants To Build Brand Equity To Creating Loyal And Long-Term Customers. Credit Card Debit Card Cheque / DD Paypal Net Banking Product Review(s) 1.

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% 125.00 Raving Fans ! % Product Description Author: Jagdish N Sheth Language: English Isbn No: 9788132105206 No Of Pages: 2560 Binding: Cloth Publisher: Sage India Description The Legends In Marketing Series Captures The Essence Of The Most Important Contributions Made In The Field Of Marketing In The Past Hundred Years.

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This Second Set In The Series, Consisting Of 10 Volumes, Is A Tribute To Shelby D Hunt Known For His Pioneering Work In The Application Of Theory And Philosophy Of Science In Marketing, Professor Hunt Is One Of The Most Cited Scholars Of Marketing. His Book, Foundations Of Marketing Theory: Toward A General Theory Of Marketing, Is Considered To Be A Classic.

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